What small-business
owners should know about e-mail
By BILL ABRAM
As seen in Westchester County Business Journal,
January 17, 2005
It's easy to take e-mail for granted - until things go
haywire. As more and more employees use e-mail as an active
file drawer, dealing with lost or sabotaged documents has
become a bigger problem for some companies.
E-mail has evolved into a critical component of the modern
office, but there are potential pitfalls. In-boxes can be
portals for viruses, intruders often attempt to hack into
systems through e-mail systems, disgruntled employees can
damage files, and junk mail, known as spam, can drain productivity.
In response to possible threats, some computer companies
offer secure firewalls to forestall intruders. Anti-virus
and spam-filtering tools have become more sophisticated.
Around-the-clock monitoring of e-mail systems, along with
daily system backups, ensures that problems are detected
quickly and fixed before they cause more damage. Security
updates also help keep systems protected against new viruses
that circulate around the globe with the click of a mouse.
It is also possible for small businesses to tap the power
of ultrasecure IBM hosting, which offers dedicated and reliable
bandwidth, by contracting for e-mail services with smaller
computer firms that maintain a business partnership with
the computer giant. Hosting company e-mail at an IBM colocation
also allows businesses to use their own domain name in their
e-mail address, which enhances the firm's image.
Some e-mail services limit the number of names and mailboxes
available, so be sure to shop around. Storage space also
varies by provider. Wireless e-mail is another option for
business people on the go. Web mail allows users to access
their e-mail accounts from remote sites.
It is also important for some companies to contract for
e-mail backup, say, to retrieve files if an employee deletes
any e-mails. Many firms recommend retaining e-mail for at
least 30 days. Simple suggestions for backing up critical
files include saving all attachments to a network location
that is backed up daily in client-based folders. If orders
are collected in e-mail, create a folder on your network
to store current orders and copy each e-mail order to a
current folder as necessary.
If your business is storing customer requests, documents,
and other client-critical information only in e-mail, it
may be necessary to create a company standard regarding
e-mail communications. If your business has a need for a
complete archiving of all e-mail, it is possible to protect
your business assets by arranging to automatically archive
every e-mail sent and received on a daily basis.
Many businesses find e-mail's sleeker, faster cousin, Instant
Messaging, known as IM, to be a great tool for employees
and clients. Depending on the nature of your business, IM
can deliver near-instantaneous response time and help managers
take care of small concerns before they become big problems.
There are products on the market that archive all IM correspondence.
Some firms use internal IM networks for business only,
which can be a good solution for large companies that want
to keep personal IM's off of work-site computers. Other
businesses use AOL IM (AIM), set up company-named screen
names, so customers can get support more quickly, and use
third-party AIM clients to archive conversations for future
reference.
With so many options available, business owners should
establish exactly what services their e-mail plans offer
and evaluate their situations by understanding what services
suit their needs and shopping around for features that fit
each company's unique needs and budget.
Bill Abram, president and founder of Pragmatix Inc., Elmsford,
N.Y., can be reached at (914) 345-9444 or via e-mail billa@pragmatix.com.
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